This quarter is about the check-out lane.
As my experience as a Whole Foods team member of the front end (aka cashier) leaves me with certain memories that beg to ask for workstation re-designs, I find this topic both intriguing and really wholesome.
"Wholesome" What the hell does that mean?
Well, as a marketer and industrial designer (which likewise makes me a marketing skeptic), who already believes in eco-sustainable practices, I find myself challenged to re-design for the eco-organic food industry without my design coming off as one more bullshit "green washed" marketing ploy.
Like what most businesses should be, this re-design must be service and customer driven. So it should be wholesome and adding to an awesome shopping experience without any kind of over-reaching unnecessary green.
Which reminds me of this article I found from FastCompany...
Food for thought.
So let the challenge begin.
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